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Branding 101 ?

Not a particularly interesting article at all – until the end where she admits “I want to be a brand”. Is this the new, highest aspiration in America now? In the 1960’s, 70’s, 80’s, and even the first half of the 90’s “selling out” was a┬ápejorative term. Now it seems it’s all we seek. Are the days of trying to achieve something artistic or profound and meaningful gone? It seems now being a product is no longer even a goal (as bad as that is) now only being a brand is sought, to be sold and licensed out to the highest bidder and slapped onto any product. We live in the days of sizzle, with no steak to enjoy. And I guess that’s okay in a world where the only real talent one needs today is the ability to tweet. The irony is that at first in the article it seems she had some standards when she was younger, having turned away for auditioning for TV and having initially turned down the “Blurred Lines” video for fear of being typecast. Now it seems that’s all she really wants, to be typecast, so long as she can apply the typecast onto herself.

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